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who what why


Pushup is a creative consultancy based in San Francisco dedicated to making life better
We believe in focused research, implementing user-centered strategies and specialize in gender optimized product design. Gender is a powerful tool for uncovering consumer insights. We believe that understanding the differences between how men and women see the world can lead to disruptive market innovation and break through products, brands and services.

What we offer.

Research & Design Strategy
Trend Forecasting
Brand Communication
Surface Design
Product Design & Development

Do you need a boost?

Women are the world's alpha consumer, shopping for the whole family and influencing 85% of purchasing decisions in the United States.* We help our clients navigate the murky waters of developing products and brand experiences for their female customers. Designing products for women can be tricky –– especially when the usual instinct is to go with something pink. Connecting with women's true needs means big business and offers our partners a competitive edge.

Ready for the the double bonus? When you cater to women’s discerning needs men tend to appreciate the added value. Our approach leads to loyalty among both male and female consumers.*

Three steps to help you better connect with women.

One : The Assessment
We are here to help. Much like the initial form you fill out at a new doctor visit. This is the phase where we pepper you with questions and find out where it hurts. Have your recent product sales been underwhelming with your female customers or have your past marketing strategies actually backfired? We take a hard look at your product lineup, marketing messages, and current strategies and get you on the road to recovery. 

Two : Roadmap
Here’s the plan. We help you deepen your understanding of the female consumer and outline clear, actionable strategies to better communicate your brand value across product, packaging, marketing, online and in-store experiences.
Three : Design Development
Let’s go. We can work with your in-house design team or take over the entire design process. Whether your project requires a small marketing collateral change or a larger re-boot of your product lineup. We are here to help you increase sales and market share with the worlds largest consumer.

* http://www.she-conomy.com/facts-on-women
* http://ervinandsmith.com/catering-to-the-long-list-of-brand-criteria